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While the initial appeal of an arena battler lies in the fast-paced, individual ladder matches, the solo experience eventually stagnates.
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Instead of fighting purely for personal glory and rank, you are battling to secure resources and prestige for fifty other people.
+The Glue That Holds the Game Together
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When you belong to a tight-knit guild, you log in daily not just to play the game, but to see your friends.
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This social anchor is the single most effective player retention tool available to game developers.
+This forces players to use cards they normally ignore.Practicing war decks against clanmates is the best way to improve.It transcends the specific app.
+The Loot Influx
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Beyond the social aspects, developers heavily incentivize GvG participation by tying the best rewards in the game to it.
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This high-stakes, high-reward system ensures that the entire player base takes the event seriously.
+Guild MemberRole in GvGThe High-Level VeteranExpected to win the hardest matchups and provide deck-building advice to the lower ranksActive MemberExpected to consistently complete all daily tasks and maximize collection day contributions, even if they lose the final battle
+Evolving GvG
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We are seeing the introduction of massive, persistent clan maps where guilds physically move armies to conquer territory.
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Find a guild, fly their banner, and crush your enemies together.
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